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A premium bakery concept revisiting the codes of the traditional bakery-pastry sector
Founded in 2018 by Emmanuel Gunther, Julien Abourmad, and David Abehsera, “The French Bastards” redefines the standards of traditional bakeries and pastry shops, establishing itself as a leading French player in this field in less than six years.
The success of “The French Bastards” is attributed to its generous and distinctive products, unique physical locations, and the use of codes reminiscent of beauty and luxury to embody the brand. Furthermore, “The French Bastards”' success is grounded on a sustainable approach, using seasonal, high-quality ingredients, and prioritizing local sourcing in partnership with renowned French suppliers.
Having grown significantly in recent years, “The French Bastards” now aims to accelerate its development in France and expand internationally.