back
![]()
![]()
![]()
![]()
SectorBeauty & Wellness
Acquisition dateNovember 2024
FundECP II
StatusIn portfolio
Make-up that makes you want to dare
VIOLETTE_FR is a US based clean make-up and skincare brand of French DNA. Launched in 2021 by French beauty veteran Violette Serrat, with 20 years of experience as a make-up artist and beauty director for leading luxury houses such as Estée Lauder, Dior and Guerlain, VIOLETTE_FR has a light and playful brand DNA in a very serious ‘skintellectual’ beauty world, with solid expertise and impeccable quality.
The brand brings innovative products to market with original shades and formulas, meant to complete what’s missing in the market, not compete. Violette_FR’s most iconic product is the Bisou Balm, a matte lipstick with a unique texture that leaves a veil of color for a 'just-bitten' lip effect.
